←︎ Projects
One brand.
A bigger picture.
Creative direction, management & production
Air to Anchor × Avid BoatsWebsite / Print / Social
Growing alongside
Avid.
When we started working with Avid in February 2022, it was a newer aluminum boat company looking to build awareness and bring more consistency to its marketing. As the company has grown, our work has expanded alongside it.
We lead creative direction and production, manage social content, and coordinate with website and print partners—creating a steady supply of photography, video, and content to support its growing lineup.
The next phase is about helping people get to know Avid beyond the product: who it’s for, the people behind it, and how its boats fit into their lives.
01 / VIDEOOn the water.
On the water.
In their words.
02 / THE WEBSITEFrom a first look
From a first look
to the right boat.
IN DEVELOPMENT
The upcoming Avid website brings the lineup, photography, and boat details into one place. These are snapshots of the development site, ahead of launch.
Website design — Launch Pad Creative Group
Creative direction, management & production — Air to Anchor
BUILD YOUR BOATHelping buyers build
Helping buyers build
their next boat.
Designed and developed by Launch Pad Creative Group, Avid’s boat builder is a key sales tool within the new website. We brought Launch Pad Creative Group on board and worked closely with their team to connect the builder with Avid’s broader marketing needs.
Actual website captures · October 2026
Explore the development site ↗︎03 / THE BROCHURESomething
Something
to take with you.
The 2026 collection pairs on-water photography with deck layouts, specifications, and model features. A printed piece gives the whole lineup a place on the table.
Brochure design — Nick Carell Design
Creative direction, management & production — Air to Anchor
FROM IMAGE TO INFORMATION
The running shot sets the scene.
The next spread gets into the details.
PROJECT TEAM & CONTRIBUTION
The contribution.
01 / DIRECTION
Air to Anchor
Creative direction & project management
02 / WEB
Launch Pad Creative Group
Website design
03 / PRODUCTION
Air to Anchor
Deep See Visuals
Fisheye Media
Photography & video production
04 / PRINT
Nick Carell Design
Brochure design
See it in context.
Explore the upcoming website and the 2026 brochure to see the work in context.
Have a project with a few moving parts? Let’s talk. ↗︎
The work continues
between launches.
The Avid relationship also includes social media management for Instagram and Facebook. It extends the work beyond the website and brochure, keeping Avid’s boats and life on the water in the conversation.
Social media management — Air to Anchor
From approximately 2,500 to 52,355 Instagram followers.
Alongside the production work, we’ve managed Avid’s social channels since February 2022. That ongoing relationship connects each shoot to the content shared between launches.
57,738 Facebook followers
As of October 10, 2026
1.67 million Instagram views
January 1–October 10, 2026
Current counts and views from Meta Insights. Instagram’s February 2022 starting count is approximate, based on recollection at the start of the engagement.
Instagram
Avid Boats
Explore @avidboats ↗︎Facebook
Avid Boats